Market Smarter, Not Harder

Marketing consulting can take the overwhelm out of your outreach with a solid marketing strategy for building your business from the ground up—and out!

Are you throwing spaghetti at the wall hoping your marketing will stick?

If you’re tired of noodling around…

Working in a million directions at once…

And pushing extra hard only to have your outreach efforts fizzle…

There’s a smarter solution: Building your marketing strategy from the bottom up and out.

Build

Create a firm foundation for your marketing “house,” with services that meet audience pain points and outpace the competition. Then, define your company brand and your core promises.

Strengthen

Reshape your marketing funnel and value ladder to maximize customer conversion. Plus, put your existing outreach to the test with a marketing performance scan to uncover your strengths and improvement focus areas.

Grow

Launch a winning content marketing strategy that aligns and streamlines efforts across your platforms while maximizing brand awareness and conversion.

Smart Strategy: Your Marketing Big Picture.

We’ll start your marketing consulting by making sure your services are in line with your audience. Then, we’ll build a solid plan to reach your business goals and convert customers, whether you’re gearing up a new business or doing a strategy tune-up.

Smart Content: Strong Foundations

Content is the backbone of any good marketing plan. Once we develop a clear strategic roadmap, we’ll build or refresh your marketing foundation with your website, cornerstone content, lead generation, email campaigns, social media, and more.

The Smart Way to Build Your Marketing House: Marketing Consulting Pro Tips

Marketing is like strength training: lifting big heavy weights too early and too fast will just tear your muscles. Instead, small, steady gains snowball into big results that are built to last. 

The secret to building biceps or a solid customer base is bench pressing consistency over intensity.

Why? Because big, showy marketing fireworks are pricy and a big lift, and when they’re not done on a solid foundation, just cost a lot of time and effort without long-lasting results. 

That’s why we start with the right foundation to build out each arm of your marketing strategy at the right time and pace for your business. With strategic marketing consulting, we can make a sustainable plan so you can start realizing gains right away—without the pain

The Marketing Consulting Work

About Your Marketing Consultant, Rachel Rosen-Carroll

Clients love working with me because I’m a creative and strategic powerhouse with a passion for helping businesses flourish. I can help you zoom out to get a bird’s eye perspective on your marketing strategy and build a step-by-step road map to make your marketing reach and convert your audiences. 

I’ve been in the marketing field since 2012 and have worked with solo entrepreneurs, small businesses, agencies, and larger institutions spanning higher education, alternative healing, retail, coaching, and publishing. I’ve worked with a marketing agency since 2019 and helped the company reshape its marketing funnel and value ladder. I built the content and social media marketing strategy from the ground up and took the lead in gaining some serious wins for SEO and engagement:

I am also an MFA candidate for creative writing at Lesley University in Cambridge, Massachusetts, and my fiction and poetry have been published in 37+ journals and books. In my free time, I like to paint, hike with my doggo, and volunteer as a mentor for teens.

I am honored to take my decade-plus experience helping businesses navigate marketing and communication challenges to support creatives, nonprofits, and companies of all sizes and industries to do more of what they love (and less hair-pulling from marketing overwhelm).

Testimonials

“Rachel served as a consultant on several complex regional projects based at Sierra College. Their unique abilities to offer valuable feedback on social media marketing campaigns and to write captivating blogs on events such as our Regional Entrepreneurship Veterans Freedom Summit were instrumental in the overall success of those projects.

Through their social media LinkedIn recommendations and editing skills, our Career and Technical Education programs gained statewide and national recognition. Rachel is professional, flexible, and highly creative—always willing to go the extra mile.

“It was an honor to work with them.”

~Denise Bushnell, CTE Committee Chair, Professor of CIS and Business and Entrepreneurship at Sierra College

“Rachel put together a social media audit for our organization with such tremendous detail that we’ve been able to use specific instructions from their report to make changes to how our marketing team functions— and the results show!

“The report they gave us was also easy to digest and share with our team so that everyone could be up to date on the recommendations to help us improve.

“Rachel knows how to clearly explain marketing concepts to folks who don’t have marketing backgrounds (hello, small biz probs!), and this has helped all of us at RCA feel more empowered to confidently share our services and messaging in an effective way.

“We would recommend Rachel’s services to anyone looking to up their marketing game!”

~Maddie McDougall, Founder and Director of the Non-Profit Resilient Community Arts (pictured above second from the right with the brilliant RCA team)

Let’s take the overwhelm out of your outreach! Ready for solutions?

Check out my services

Got questions? Reach out for a free, 15-minute interview.

Let’s Connect!