Marketing + Biz Dev Consulting: Stacking Small Wins into Big Success

Hi, I’m Rachel, your marketing and biz dev bestie.

I can help you translate, organize, and synthesize your awesome business ideas into a clear plan of action for success. Ditch overwhelm and confusion with a solid strategy for building your business from the ground up and out!

Are you throwing spaghetti at the wall, hoping your business efforts will stick?

👉 If you’re tired of noodling around…

👉 Working in a million directions at once…

👉 And pushing extra hard only to have your outreach efforts fizzle…

👉👉👉 Then quit working harder and strategize smarter!

“Working with Rachel is the best thing that has ever happened to my business.

“Rachel is an incredibly skilled writer who has an innate ability to get right at the heart of any business’s mission statement and then, like a magician, craft exactly the right messaging to help potential clients really see the value in every offering.

“Their advice has been invaluable, and I have felt incredibly supported in my professional endeavors.

“Don’t sleep on working with Rachel—your business will thrive because of it, I promise!”

—Kate Senecal, Writing Coach, Editor, Teacher, and Writing Group Facilitator

Let’s Get to Work!

Build

Together, we’ll collaborate on creating a firm foundation for your business with services that meet audience needs. Then, we’ll define your company brand and core promises so you can reach more customers and outpace the competition.

Strengthen

We’ll “pump up” your customers’ journey, helping you sell to more ideal clients (and avoid the nightmare ones). Plus, handy marketing performance scans can uncover your hidden strengths and areas for improvement.

Grow

Let’s launch a winning marketing strategy that aligns and streamlines your efforts across platforms, helping you get the word out about your brand while maximizing customer conversion.

Smart Strategy: Your Biz Big Picture

We’ll start by making sure your services are in line with your audience’s needs. Then, we’ll build a solid plan to reach your business goals and convert customers, whether you’re gearing up a new business or tuning up your existing strategy.

Smart Content: Strong Foundations

Content is the backbone of any good marketing plan. Once we develop a clear strategic roadmap, we can build or refresh your marketing foundation with your website, cornerstone content, lead generation, email campaigns, social media, and more.

The Smart Way to Build Your Business

Marketing and business development are like strength training: lifting big, heavy weights too early and too fast will just tear your muscles. Instead, small, steady gains snowball into big results that are built to last.

The secret to building biceps or a solid customer base is bench pressing consistency over intensity.

Why? Because big, showy marketing fireworks are pricy and a big lift, and when they’re not done on a solid foundation, they just cost a lot of time and effort without long-lasting results.

That’s why we start with the right foundation, building out each arm of your marketing and business strategy at a pace that works for you. With strategic and collaborative consulting, we can create a sustainable plan so you can start realizing gains right away—without the pain.

About Your Consultant, Rachel Teferet (Xe/They)

Clients love working with me because I’m a creative and strategic powerhouse with a passion for helping businesses flourish. I can help you zoom out to gain a bird’s-eye perspective on your marketing and business development strategy and build a step-by-step road map.

You take the driver’s seat while I’m at your side as your trusty navigator. Our creative collaboration fuels the epic road trip to your better and thriving business.

Learn more about my background on my about page!

I am honored to take my decade-plus experience helping businesses navigate marketing, development, and communication challenges to support creatives, nonprofits, and companies of various sizes and industries to do more of what they love (with less hair-pulling).

I specialize in helping businesses run by women, LGBTQ+ folks, neurodivergent folks, creatives, and those who dream and dare to color outside the so-called lines of the dominant culture.

Testimonials

“Rachel served as a consultant on several complex regional projects based at Sierra College. Their unique abilities to offer valuable feedback on social media marketing campaigns and to write captivating blogs on events such as our Regional Entrepreneurship Veterans Freedom Summit were instrumental in the overall success of those projects.

“Through their social media LinkedIn recommendations and editing skills, our Career and Technical Education programs gained statewide and national recognition. Rachel is professional, flexible, and highly creative—always willing to go the extra mile.

“It was an honor to work with them.”

~Denise Bushnell, CTE Committee Chair, Professor of CIS, Business, and Entrepreneurship at Sierra College

My work with Denise also won a national marketing award, BTW!

“Rachel put together a social media audit (Social Media Scan and Report) for our organization with such tremendous detail that we’ve been able to use specific instructions from their report to make changes to how our marketing team functions— and the results show!

“The report they gave us was also easy to digest and share with our team so that everyone could be up to date on the recommendations to help us improve.

“Rachel knows how to clearly explain marketing concepts to folks who don’t have marketing backgrounds (hello, small biz probs!), and this has helped all of us at RCA feel more empowered to confidently share our services and messaging in an effective way.

“We would recommend Rachel’s services to anyone looking to up their marketing game!”