New Consulting Clients Start Here!
First, we’ll start with a free 15-minute interview so I can get to know the scope of your challenges and aspirations. If we’re a good fit, we’ll book a one-hour discovery session where we’ll dive deep into your business and set up a solid plan that’s right for you, whether that’s one of my packaged services below or a custom one built for you.
Hour-and-a-Half Coaching Sessions
Coaching sessions are the perfect solution for very small businesses and solo entrepreneurs who want to make my services accessible or for clients who might just need a small push or two to get to the next step. These power-packed sessions can deliver value ASAP and help launch you toward your goals. All sessions are virtual on Zoom. A discovery session is required before initiating work for most new clients.
$225 for 1.5 hours, or buy a 5-pack for $1000 (save $125!)
Copywriting Services
Leverage my decade-plus of experience writing killer copy for your website, blog, digital and print campaigns, advertisements, newsletters, and more. I specialize in SEO (search engine optimization) and craft exciting online content that consistently ranks in Google’s top ten search results. A discovery session is required before initiating work for new clients.
1 hour, $150; Pack of 5 hours, $700 (save $50!); Pack of 10 Hours (save $200!), $1,300
BUILD
Audience Strategy Alignment: Connect and Reach Your Best Fit Clients
In this deep-dive into your target audience, we’ll hone in on your demographics, fine-tune your messaging to really reach your target audiences, and create marketing personas to help you understand, connect with, and plan for your best-fit clients. It’s about dialing in on your clients’ pain points and finding the right message for the right audience on the right channels!
Includes:
- A one-hour directed interview where we will do a research deep dive into your current audience perceptions and clients.
- I will then research your current or desired audiences to uncover their needs, desires, and preferences.
- I will create a set of up to five “audience personas” representing each of your target demographics, with detailed information about target audience pain points and solutions, content consumption and preferences, and messaging approaches. Personas help you align your messaging, marketing, and outreach to the right prospects, building the foundation for insightful strategy and better planning in your marketing.
- Detailed written report with recommendations for utilizing your personas.
- An hour follow-up virtual meeting and presentation where you can ask questions and get answers.
Price: $850
Service or Product Value Ladder and Marketing Funnel
Get a firm understanding of your audience and how best to reach them. Better align, define, and market your services or products to attract more customers and keep them coming back. What is your unique value proposition, and how is it different from the competition? Remember, “niches are riches,” so what is your unique position in your field? Your ladder and funnel will be the foundation of your business and successful marketing outreach!
Includes:
- I will do robust competitor funnel research and write a detailed report.
- Then, we’ll meet for three one-hour directed virtual sessions:
- First, we’ll investigate your existing services or product structure and how you communicate them to see what’s appealing to customers and what’s falling flat.
- Next, we’ll develop your “value ladder,” or how to structure your offerings to encourage customers to keep returning to your business for the next level of your offerings.
- Finally, we’ll line up your value ladder with your marketing funnel to ensure you grow a strong customer base.
- I will create a helpful map of your finalized service or product value ladder and marketing funnel.
- We’ll meet for an hour-long virtual presentation, including the next steps to making your ideal marketing pipeline a reality.
$1000
STRENGTHEN
Marketing Performance Scans and Recommendations
Put your outreach to the test with a performance scan to uncover your strengths and find focus areas of improvement. Using industry benchmarks and best practices, I’ll review your existing outreach and create a detailed report to serve as a roadmap to strengthen your marketing outreach and retention. Choose from the following options:
Convincing More Customers: Blog Scan and Report
- Detailed written report with feedback on your existing blog strategy and lead generation, especially on how content encourages the stages of your marketing funnel and ultimately leads to customer conversion.
- Clear and detailed written recommendations to improve blog strategy and lead generation, listing areas of opportunity to provide a stronger, more convincing content strategy.
- An hour follow-up virtual meeting and presentation where you can ask questions and get answers.
- $400
Nurturing Customers: Newsletter Scan and Report
- Detailed written report with feedback on your existing newsletter strategy and lead generation, especially on how content encourages the stages of your marketing funnel and ultimately leads to customer conversion.
- Clear and detailed written recommendations to improve newsletter strategy and lead generation, listing areas of opportunity to provide a stronger, more convincing content strategy.
- An hour follow-up virtual meeting and presentation where you can ask questions and get answers.
- $400
Boost Your Engagement: Social Media Scan and Report for Small Businesses*
- Includes an analysis of one social media channel; additionally channels may be added at a cost of $300 each.
- Robust written report including recommendations on content, hashtags, and boosting organic engagement.
- An hour follow-up presentation and virtual meeting where you can ask questions and get answers.
- $500
- *Note: Pricing above is listed for small businesses. Large corporations and educational institutions will be priced per project, as those scans are much more labor-intensive.
Built for Customer Conversion: Website Scan and Report
- Detailed written report with in-depth feedback on up to 5 key pages and broad feedback on subpages on written and visual content, design analysis, basic UI/UX (user interface and user experience), and how successfully the site leads clients through desired calls to action to move through the marketing funnel and convert.
- Clear and detailed written recommendations to improve the website with customer conversion in mind.
- An hour follow-up virtual meeting and presentation where you can ask questions and get answers.
- $600
Outpace the Competition: Competitor Web Presence Research
- Includes an in-depth analysis of up to four competitors, including their strengths and weaknesses and how you measure up in terms of website, social media, and overall online presence.
- Robust written report including recommendations on competitor content strategy, website, lead generation, and basic SEO.
- An hour follow-up virtual meeting and presentation where you can ask questions and get answers.
- $700
Get Ranked on Google: SEO Scan and Report
- Detailed written report with feedback on your SEO strategy, including website and blog keyword analysis, in-depth competitor SEO analysis, readability and accessibility (important components to SEO), SEO best practices to leverage, and recommendations.
- Clear and detailed written recommendations to improve SEO strategy to help you outpace the competition and reach more potential customers with organic web traffic and better rankings.
- I will create a robust list of SEO keywords and their recommended uses, including recommendations for cornerstone content.
- An hour follow-up virtual meeting and presentation where you can ask questions and get answers.
- $1500
Custom scans are available; book a free 15-minute interview to learn more!
GROW
Six-Month Content and Campaign Marketing Plan
With a strong foundation in place and a website built to convert clients, you’re ready to set your goals and reach them. We’ll create a sustainable marketing plan to help you reach and convert more customers.
Includes:
- A one-hour directed interview where we’ll define your goals for the next six months and determine the most efficient strategy to reach them.
- I will write a “content pillar” strategy to unify your outreach efforts and appeal to your audience’s pain points and needs.
- I also will create a detailed, easy-to-use, six-month marketing plan, including an integrated, sustainable, and holistic approach to your campaigns, including newsletters, lead generation, social media, website, blog, cornerstone content, and advertisements. Get ready to work smarter, not harder!
- A one-hour virtual meeting and presentation of your new marketing road map, covering your next steps and answering any questions.
- Plus, three additional one-hour virtual meetings one month, three months, and five months into launching your plan in the real world. Remember, airplanes constantly readjust their course based on real-time conditions to stay on track. Similarly, marketing plans are living, breathing documents. I’ll help you continue to fine-tune your plan for increasing success and overcoming turbulence along the way. Let’s do this!
- $2500
Not sure where to start? Book a free 15-minute interview!